Fresh Food New Concepts

Tired of the Same Old Burger? Portland’s Next Wave of Fresh, Exciting Brands is Here We all remember it: the dusty old fast-food joint where our parents grabbed us kids' meals after a soccer game or on rainy afternoons. The cracked vinyl seats, the familiar — but tired — smell of grease that seemed baked into the walls. For decades, these places were the default: cheap, quick, predictable. But times are changing, and Portland is leading the way. Today’s consumers are hungry for something more — something better. They’re looking for quality without the compromise, fresh flavors instead of frozen patties, experiences that feel alive and intentional instead of worn-out and industrial. They're demanding more, and smart brands are answering. A new era of franchise concepts is arriving in Portland: Chef-driven menus that still move at the speed of life. Modern, inviting spaces where people want to gather, not just grab and go. Mission-driven brands that care about sourcing, community, and experience. Fresh takes on fast-casual that deliver bold, exciting meals without the heavy, greasy feeling of yesterday’s fast food. At Makher Platz Inc., we’re proud to be part of that change — bringing new, energized brands to the Portland metro area, designed for today’s families, workers, and food lovers who believe you shouldn’t have to lower your standards to eat fast. The old burger may have nostalgia on its side. But the future? The future tastes a whole lot better.